Wednesday, May 4, 2011

Critique: Shindig goes digital

Critique: Shindig Magazine's website wireframe design

shindig website wireframe shindig website wireframe2

The past few weeks I have been tackling some rather unfamiliar design territory – web design – for our magazine prototype Shindig. Although the purpose of creating the wireframe design was not to then make it a live website, but to show not only a representation of the magazine's digital content, but also how its design philosophy and personality is transferred to this platform – easier said than done for those of us who have spent so long studying and working in print design. After a few revisions to the design, which involved lots of scaling and adjusting space and the hierarchy of the various elements on the website pages – I constantly found myself going back to many of my print design habits – the home page and party planning page of Shindig's website were complete.

I do think that overall the finished product is able to not only able to capture the Shindig personality and design style, but displays the magazine's in a clear and cohesive way. Rachael Ray's new website was an influence of the homepage's rotating feature section, where the "Baking with Booze" story sits. I'm also quite happy with the way the "Party Mixer" app on the website has turned out as well. I think the way it's treated on the homepage – with its own teaser – is a great way to promote and preview the Party Mixer app.

1 comment:

  1. You did such a good job on the website wireframes! They look great. I agree that it captures the Shindig personality and design. It's very appealing, well organized and easy to follow. I can't believe our Shindig designing has come to and end! It was awesome being in your group and working with you.

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