Our advanced design capstone has certainly come quite a ways since first being introduced to these magazine prototype concepts from the publishing capstone teams, and believe it or not, in just a matter of weeks each team will have completed a full 30-40 page printed magazine.
It was great to see how each team has evolved their chosen creative director's prototype in class on Tuesday. Seeing the evolved designs with the magazine's actual stories really brought these prototypes to life – you start to realize how big of an undertaking this truly is.
After seeing some of their work on Tuesday, here are some notes I have on some of the other teams' progress:
Nosh: Beautiful job with giving the magazine a distinct style and personality. It was great to see so much progress on your prototype, and to see how well the template is transferring to each department and feature page. I would want to suggest to be careful with using your arrow element too much, it's really a nice touch when used sparingly, and I would hate to see such a nice element get overused. Also, I loved seeing the additional cover options, it's really coming along. Theresa, I know you made a comment in class about how the color palette of the second Nosh cover option didn't seem to go over well with my publishers, but it seems like the only reason it's not working here is because the rust color for the nameplate seems to be bringing out the rust color from the sauce in the cover photo, which isn't the prettiest color of sauce. I think if you find a way to highlight the beautiful greens and orange tones in the spring rolls, you might find a nice way to focus less attention on the color of the sauce. Again, prototype is really coming along! Beautiful job.
Plaid Dad: Wow, what a transformation this prototype has made since you all began. I really like the way you all have collaborated on so much of this prototype's template design elements, the revisions you've made on ways to use the tool box icon, etc. are working nicely. This magazine audience is such a challenge to design for and you guys are finding really great ways to design in a way that would appeal to that type of reader.
Cupboard: You guys are really coming along in finding your magazine's distinct personality, I would just like to see the designs come together to make a more cohesive package. There are some really nice feature and department designs that are working well as individual pieces, I think Cupboard just needs to work on emphasizing the Cupboard brand and show us how that transfers from department to feature designs throughout the magazine.
Modern Midwest: I love how your team has been able to take this magazine's editorial mission and given its design a fresh, modern vision that appeals to this audience so nicely. This prototype is full of some very unique content and its great how you have found ways to unify the content which such a nice color palette and design template. The features are always difficult to keep cohesive with the rest of the magazine, so I think this is something that could be worked on, but has seemed to be a challenge most teams are facing.
Again, it's really incredible how much progress these teams have made already, and it's only a matter of weeks before they're all fully transformed into a printed publication. (Deep breathe, everyone...)
No comments:
Post a Comment