During these past couple weeks, our capstone class took a big of a breather from magazine design – okay, not completely true – and switched gears for our 20-5 logo assignment. The task was to begin with 20 initial logo designs for the organization, and then narrow the number down to 5 and expand upon those 5 designs for the following week. The logos were for the
Sports Journalism Institute – a national organization that aims to attract talented students to journalism through opportunities in sports reporting and editing, while enhancing racial and gender diversity in sports departments nationwide. Greg Bowers, sports editor at the
Columbia Missourian, asked we design the logo with both the sports element and concept of diversity in mind. Easier said then done. This was quite an interesting challenge for someone that's spent the last year designing for pages and pages of story content – it was difficult for me to all of the sudden create a design that was so condense, but still just as content-driven. It had been awhile since I had done a logo design, so I have to say my first 20 are not exactly designs I am particularly proud of. However, having to create so many designs for the first round proved to be a valuable exercise. Once 5 were selected from your group of logo designs, it came down to two final designs for the competition.
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| Final five SJI logo designs |
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| Final two SJI logos submitted for competition |
Top: This logo design uses the mechanical aspect of sports to drive the design and to give it a very unique appeal. I think this logo incorporates the sports aspect of the institute without being too literal. The color choices were chosen because of its appeal to both genders.
Bottom: This logo design has a very collegiate feel, which not only speaks to the institute’s purpose, but it also a design style that doesn’t limit its appeal to a specific gender or type of student. The yellow stroke across the SJI resembles a highlighter, which adds some texture and depth to the logo and also ties the logo’s collegiate look.
I really like all the color ideas you have going on in these logo examples. I think the opaque banners/lines really work for your designs. One of my favorite is the one with [SJI] and the lines to the surrounding banners, but I think there are too many elements going on in that one for a logo design. It seems like the last two (the largest) were your favorite, and out of those I like the second one with the yellow banner across better. Designing logos turned out to be such tedious work!
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